Loftware has long partnered with GS1 to simplify compliance and is now leading the transition to Sunrise 2027, helping brands replace traditional UPC barcodes with dynamic QR codes powered by GS1 Digital Link.
These 2D barcodes unlock rich consumer experiences and real-time data sharing across the supply chain.
By 2027, GS1 requires QR codes (2D barcodes) to replace existing UPC barcodes called GS1 Digital Link.
The 2D barcodes bring unlimited opportunities for brands and consumers, creating access to detailed information directly from product packaging. And brands can standardize, capture, and share data across the entire supply chain.
GS1-compliant labeling you can trust
As a certified GS1 partner, Loftware empowers companies to ensure compliance, simplify operations, enhance consumer engagement, deliver product transparency, collect first-party data, and support product safety - across every product and in every market - through connected packaging at scale.
Loftware can streamline your global supply chain and simplify this process from start to finish by delivering millions of QR codes, standardizing product data, and creating compelling consumer landing pages.
Leverage validated templates and QR code generation tools
Embed GS1 Digital Links into existing labeling and packaging processes, reducing time-to-market
Deliver personalized content based on region, audience, or product lifecycle with Loftware's no-code platform
Gain insights into consumer interactions with real-time click and scan data, informing marketing strategies and product development
Navigate GS1 standards with proven support
Enable teams to design compliant GS1 Digital Link labels without relying on IT, ensuring consistency and accuracy across all print locations
A single scan opens a world of possibilities. With GS1 Digital Link-enabled QR codes, consumers can access:
All without needing a special app – just a smartphone.
One QR code - endless possibilities
GS1 Digital Link improves transparency, traceability, and data sharing across the entire product lifecycle. With 2D barcodes, brands can:
Loftware makes it easy – from generating millions of QR codes to managing product data and creating consumer-facing landing pages.
