Today’s packaging is more than protection - it’s a gateway to digital engagement, compliance, and traceability. Loftware’s Connected Packaging enables brands to turn every product into an intelligent touchpoint, driving consumer interaction and unlocking real-time data across the supply chain.
As the industry transitions to GS1 Digital Link and 2D barcode standards, Connected Packaging ensures you stay ahead of global requirements
Deliver personalized digital experiences with every scan - tailored to the user’s device, location, and language. Unlock storytelling, promotions, sustainability data, and more at the point of interaction
Decouple digital experiences from static printed codes. Instantly update destinations, campaigns, and content without costly reprints or production delays
Connect directly with your existing workflows and enterprise systems via APIs, enabling scalable, cross-team management of packaging intelligence
轻松且立即更改二维码“背后”的数据，始终保持打印的二维码是有效的
Broken-link alerts and back-up destinations ensure your codes can live forever
根据 Sunrise 2027 预测，到 2027 年，二维码将取代传统的 UPC 条形码。它被称为 GS1 Digital Link，能使品牌与消费者和供应链合作伙伴分享无限量的信息和数据。
通过与您的供应链和包装工作流以及数据源直接集成，BL.INK 的二维码和短链接管理让合规变得轻松。
GS1 Digital Link compliance
Scalable identifier management
Dynamic digital experiences
Analytics and insights
API & system integrations
Deliver structured product data that works across consumers, retailers, regulators, and supply chain partners.
Dynamic QR codes and GS1 Digital Link-enabled identifiers provide permanent, changeable connections that adapt as your product content evolves. Enterprise-grade governance ensures brand integrity and compliance at scale.
