包装消费品(CPG)

Smarter product identification and connected supply chains to power visibility, efficiency, and profitability across the CPG lifecycle – from product concept to consumer

500K

每月打印超过 500,000 张准确的标签

60%

将效果图审批时间缩短 60%

通过使产品能在我们的设施中更快地移动,我们立即看到了产品上市速度的提升。

Neiman Marcus 项目交付经理 Robert Ball

Manual printing overview

Click the flashing orange dot below to move through the steps to see how Loftware can work for you.

Smarter product identification for a connected supply chain

可口可乐、雀巢和 BarkBox 等 CPG 制造商提供了 2200 万个就业岗位,为 GDP 贡献了 2.5 万亿美元,但他们面临着成本上升、劳动力短缺、假冒伪劣以及消费者需求变化等问题。

 

To stay competitive, businesses are turning to agile, cloud-based product identification solutions that integrate with ERP, CRM, WMS, and PLM systems to automate the supply chain with real-time visibility and control. Loftware supports this transformation with GS1 Digital Link-enabled QR codes, GS1-compliant resolvers, and short URLs - ensuring accurate product identification, real-time tracking, and stronger consumer engagement across the product lifecycle.

消除手工流程

Streamline production and eliminate bottlenecks, speeding up product identification and reducing errors

集中控制以实现无缝操作

Standardize and centralize product identification for better visibility to meet corporate standards and support ongoing business growth - whether through new facilities, regional expansion, or M&A

确保品牌一致性和品牌保护

安全的 GS1 Digital Link 兼容标签,具有序列化和防篡改功能,可确保产品合规性、真实性并提高可追溯性,避免召回和罚款

加快上市时间

增强的可追溯性和合规性简化了新产品开发流程,提高了产品上市速度

赋能合作伙伴和供应商

提供对标签和效果图的受控访问,以改善协作并消除重贴标签,从而节省数百万的库存成本

通过智能包装实现透明度

管理短链接和二维码以分享动态内容(例如采购、过敏原或可持续性数据),同时创造移动优先的消费者体验

It’s all right there™

Keep your business running smoothly

标签Loftware Cloud Enterprise

使用业界领先的云标签平台 Loftware Cloud 管理和扩展您的标签操作。集中化标签管理,增强协作,并确保全球供应链的合规性。

探索企业标签系统
效果图管理Loftware Smartflow

Streamline your packaging artwork management with automated workflows, built-in approvals, and real-time collaboration. Accelerate time-to-market and ensure regulatory compliance with Loftware Smartflow.

了解 Smartflow 的实际应用
互联包装Connected Packaging Solutions

Loftware’s Connected Packaging enables brands to turn every product into an intelligent touchpoint, driving consumer interaction and unlocking real-time data across the supply chain.

Raise the bar on barcodes

助力未来更快、更安全、更互联的供应链

重要的 CPG 行业标准和法规

GS1 标准和 GS1 Digital Link

GS1 标准通过条形码和 GTIN 确保全球可追溯性。到 2027 年,GS1 Digital Link 二维码将取代 UPC,使品牌能够与消费者和合作伙伴共享丰富的数据。

公平包装和标签法案(FPLA)

该法律由 FDA 和联邦贸易委员会 (FTC)监督,要求消费品在标签上标明准确的产品识别、净含量以及制造商或分销商信息,以防止欺骗行为。

环境与可持续发展合规性

消费品公司必须日益遵守有关碳排放、减少包装废弃物和道德采购的规定。

《联邦危险物质法案》(FHSA)

危险家用物质的预防标签。

其他资源