Portsmouth, NH — October 13, 2021 – Loftware, Inc., the largest software company in the world specializing in Enterprise Labeling and Artwork Management solutions today announced a brand refresh, solidifying the unification of Loftware and Nicelabel into one integrated Loftware global brand. The refresh comes after a momentous year for the company, experiencing record growth in customer sales and deployments in 2021 following the combination of Loftware and NiceLabel, another leading labeling solutions provider.
这次携手让客户和合作伙伴能够获得最强大的解决方案、技术、功能和能力，使他们能够在标签和包装效果图管理中创造新的效率，所有这些都可以从一家解决决方案提供商和云领导者获得。同时，也汇集了 60 年来为全球各行各业各种规模的公司解决标签难题所获得的深厚专业知识。现在 Loftware 软件企业品牌将延伸到整个产品组合，同时，NiceLabel 解决方案将维护 NiceLabel 品牌名称。
“在我们推出新的 Loftware 全球品牌的时刻，我很高兴迎来这个关键的转折点。作为新组织的一部分，我们希望重新定义我们的身份，包括新的外观和感觉，以准确反映我们未来的愿景、战略和方向。我们相信，这个新品牌彰显了 Loftware 的真正精神 – 大胆、现代、全球化和创新，同时拥抱我们公司的个性、人格和多样化，”Loftware 营销和产品管理高级副总裁 Josh Roffman 说。“这一合并让我们有机会重新定义我们是一家怎样的组织。在提升任务关键型标签和效果图管理解决方案、推动业务转型和行业变革方面，我们从未处于如此有利的位置，”他补充道。
The new corporate identity, which highlights the company’s vision “to enable companies of all sizes to digitally transform their business and revolutionize their supply chains,” includes a mission, strategy, visual brand, and core values which reflect the spirit of the combined organization. Loftware plans to launch a single combined website in the future which will highlight the new brand, vision, and organization. The site, designed to be optimized for customers, partners and visitors, will continue to offer a blend of product and corporate information, product resources including downloads and a partner portal, as well as educational resources on labeling and artwork management. It also will provide insights on how Loftware teams with customers and partners to help them accelerate their business and succeed with innovative enterprise labeling and artwork management solutions.
“Loftware 和 NiceLabel 始终将我们员工、客户和合作伙伴的福祉和利益放在首位。这是我们的一种持续的承诺，仍然是我们一切工作的重心，也进一步将我们凝聚为一个全球团队，"Loftware 总裁兼首席执行官 Robert O’Connor, Jr. 说。“我们的规模使我们能够比以往更大程度地投入产品、人员和体系。现在，我们能真正地提供业界最广泛、最先进的解决方案、服务和支持，使我们能够帮助各种规模和各行各业的企业实现供应链数字化转型，解决业务挑战，”他补充道。
If you’re interested in finding out more, you can join the upcoming presentation at the company’s upcoming annual user conference, Convergence, on October 19 – 21, when Loftware CEO Robert O’Connor, Jr., provides a firsthand overview of the company’s new corporate identity and what it means for customers. As the industry’s largest labeling and artwork management conference, Convergence will feature a range of sessions spotlighting emerging industry trends, customer stories, product innovations, interactive panel discussions and more.
Loftware and NiceLabel have combined to become the world’s largest cloud-based Enterprise Labeling and Artwork Management solutions to provide companies the most robust solutions for companies of all sizes. Maintaining a global presence with offices in US, UK, Germany, Slovenia, China, Japan and Singapore, the union combines over 60 years of expertise in solving labeling challenges and helping companies improve the quality, speed, and efficiency of their labeling, while reducing cost. Together, as the leading global provider of Enterprise Labeling and Artwork Management solutions, Loftware enables supply chain agility, supports evolving regulations, and optimizes business operations for a wide range of industries including life sciences, manufacturing, electronics, chemicals, food & beverage, retail, automotive, consumer products and apparel.
